In 1998, Daimler-Benz and Chrysler, two auto companies, merged with great fan fare. Ten years later, terming the merger as a “mistake”, Daimler-Benz bailed out. Why did this diversification into a related business by Daimler-Benz not work out? Looking back, what should have been done differently?

Module 6 Discussion Forum A

In the Module 6 Discussion Forum A, post your response to the following discussion topic. Reply to at least two classmates' responses by the date indicated in the course Calendar. 

 

In 1998, Daimler-Benz and Chrysler, two auto companies, merged with great fan fare.  Ten years later, terming the merger as a “mistake”, Daimler-Benz bailed out.  Why did this diversification into a related business by Daimler-Benz not work out?  Looking back, what should have been done differently?

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