For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons. Swatch watch Taco Bell 49 cents tacos Southwest Airlines Starbucks coffee Subaru cars Princeton University Nordstrom department store Rolls-Royce cars Wal-Mart Red Lobster restaurant

Module 4 Discussion Forum

In the Module 4 Discussion Forum, post your response to the following discussion topic. Reply to at least two classmates' responses by the date indicated in the course Calendar.

 

For each of the following brands/products, determine which of the five generic strategies are being used.  Give your reasons.

 

• Swatch watch
• Taco Bell 49 cents tacos
• Southwest Airlines
• Starbucks coffee
• Subaru cars
• Princeton University
• Nordstrom department store
• Rolls-Royce cars
• Wal-Mart
• Red Lobster restaurant

 

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