Assume you are in charge of developing the strategy for a beer making company in the U.S. You are looking at expanding your sales outside the U.S. where incomes are rising fast. One issue is whether you should pursue a multidomestic or a global strategy. Explain which strategy will be appropriate to increase the sales of your beer in foreign markets. Give reasons for your answer. LO 5.1, 5.3, 5.4

Module 5 Discussion Forum

In the Module 5 Discussion Forum, post your response to the following discussion topic. Reply to at least two classmates' responses by the date indicated in the course Calendar.

Assume you are in charge of developing the strategy for a beer making company in the U.S.  You are looking at expanding your sales outside the U.S. where incomes are rising fast.  One issue is whether you should pursue a multidomestic or a global strategy.  Explain which strategy will be appropriate to increase the sales of your beer in foreign markets.  Give reasons for your answer.

LO 5.1, 5.3, 5.4

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