Companies that engage in mass customization: tend to have a relatively low production volume. tend to have a high production volume, many unique components, and customer-specified combinations of components. could be typified by the refining operations of Shell Oil. tend to have a high production volume, many standardized components, and customer-specified combinations of components. tend to have a high production volume that involves highly standardized end-products.

Companies that engage in mass customization:
 
tend to have a relatively low production volume.
 
tend to have a high production volume, many unique components, and customer-specified combinations of components.
 
could be typified by the refining operations of Shell Oil.
 
tend to have a high production volume, many standardized components, and customer-specified combinations of components.
 
tend to have a high production volume that involves highly standardized end-products.
                                        


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