ACC 201-03, Spring 2013
Writing Assignment - 10% of
Final Grade
Case
Joanna Richards owns DVD-Online, Inc.
DVD-Online is in its second year of business and has a December 31 yearend. The
company is Web-based, offering DVD rentals to online customers for a fixed
monthly fee. For $30 per month, a customer receives DVDs each month, one at a
time as the previous one is returned. No matter how many DVDs a customer uses,
the fee is fixed at $30 per month. Customers sign a contract for a year, so
DVD-Online recognizes $360 sales revenue each time a customer signs up for the
service.
Although DVD-Online is not publicly
traded, Joanna does put the company’s financial statements on the company’s Web
page for customers to see. She is also planning to send the financial
statements to a new vendor that has lower pricing for bulk purchases. Further, the
business is growing rapidly and Joanna needs to secure a loan from the bank. She
knows that the company needs to show a positive net income to secure the loan.
The following transactions occurred in
December:
·
On December 20th a customer
purchased 10 one-year service contracts as gifts for family members. The
customer selected for the service to begin January 1st and went
ahead and paid $3,600 to cover a full year of service for each contract. Joanna
was excited to receive the cash and recorded the sales revenue on December 20th.
·
Joanna purchased $10,000 of new DVD inventory
on December 15th with 30 day terms for payment. She has begun
promoting the new arrivals on the company’s website, but does not record the
new DVD’s in her accounting records since she has not yet paid for the DVD’s.
·
Joanna employs one administrative assistant,
two sales people, and a web-site developer. She pays them on the 5th
of each month for working the prior month. She does not record their salaries
until she pays the employees.
Joanna has heard about GAAP, but she
does not see any reason to follow these accounting principles.
Questions
for Essay Response:
1. A stakeholder
of a company is defined as any party interested in the operations of a
business, including owners, lenders, employees, suppliers, customers, and
government agencies. Who would you select as the three most important
stakeholders of DVD-Online? Why?
2. Explain
how DVD-Online would account for December transactions if it did follow US GAAP
and what impact, if any, each transaction would have on net income if recorded
following US GAAP.
3. Do you
think Joanna should use US GAAP? Why or why not?
4. Do you
think Joanna has any incentive and/or pressure to record the transactions as
described above versus recording them using US GAAP? Explain.
5. What are
the ethical issues in this case and what is the appropriate course of action? Explain.
Grading
The
writing assignment is worth 10% of your final grade. The assignment will be graded equally on
two components; content and writing.
Half of the writing assignment grade will be based on how well you
answer the questions in your own words and half of the grade will be based on
your writing (grammar, spelling, sentence structure, etc). Any information contained in your essay that
is incorrect will result in points being deducted so be sure your responses are
appropriate. Be sure to address all of
the questions. The grading rubric that
will be used is as follows:
1. Appropriately identifies stakeholders and
properly explains selections.
Poor________
Fair________ Good________ Very Good________ Excellent________
(2 points) (4 points) (6 points) (8 points)
(10 points)
2. Correctly explains how DVD-Online would
account for the December transactions under US GAAP and the effect (if any) to
net income.
Poor________
Fair________ Good________ Very Good________ Excellent________
(2 points) (4 points) (6 points) (8
points) (10 points)
3. Addresses question 3 and provides an
appropriate explanation.
Poor________
Fair________ Good________ Very Good________ Excellent________
(2 points) (4 points) (6 points) (8 points) (10 points)
4. Addresses question 4 above and provides an
appropriate supporting explanation.
Poor________
Fair________ Good________ Very Good________ Excellent________
(2 points) (4 points) (6 points) (8 points) (10 points)
5. Addresses question 5 above and provides an
appropriate supporting explanation.
Poor________
Fair________ Good________ Very Good________ Excellent________
(2 points) (4 points) (6 points) (8 points) (10 points)
6. Quality of Writing. This includes grammar, spelling, and the
ability to write the essay in a coherent, concise, and effective manner.
Poor________
Fair________ Good________ Very Good________ Excellent________
(10 points) (20 points) (30 points) (40 points) (50 points)
Tips for
doing well on the assignment:
1. Your
response should be professional, fact-based, and unemotional.
2. Proofread
your essay! I cannot stress this
enough.
3. Have
someone else proofread your essay, preferably someone who has not read the assigned
article so they can determine whether everything is properly explained.
4. I
encourage you to use UNCG resources such as the writing center http://www.uncg.edu/eng/writingcenter/ to help you with your writing or to proofread
your essay.
5. Make sure
your spelling and grammar are correct.
6. Avoid
using clichés (i.e. “Honesty is the best policy”) and exaggerations in your
writing and try not to make any judgments of character (i.e. “Jane Smith is a
very unethical person”).
7.
Do not use citations. Use your own words to answer the questions.
8. It is YOUR responsibility to ensure that your
essay is successfully submitted through SafeAssign and that you submit the
correct, final version of your essay. Email submissions will not be accepted.
9. Any disputes
regarding essay grading must be submitted to me in writing for consideration.
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